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Tag: Music Marketing

S.M.A.R.T – Email Gathering 102

Many of you have heard that all goals should be SMART: Specific, Measurable, Attainable, Realistic, and Timely.  The picture above uses “relevant”.  I like “realistic” better.  For the longest time I saw that as another flipsy way of saying not very much at all, but recently the power in that simple statement was explained to [...]

Questions About Orange Juice Containers – Email Gathering 101

90% of business is execution.  Most people don’t execute.  If they did then more people would be entrepreneurs.  Think about it, why do you do stuff at work?  Because if you didn’t then you wouldn’t get paid, and you have the constantly looming higher authority to pressure you into doing things.  When you are doing [...]

So… What is the Product?

It takes 5-7 listens for a person to like a new song.

Hey Aunt Jamima!

On monday one of my MuseZu cohorts and I attended the San Francisco Music Tech Summit.  It was an all day affair, 8:00-8:00, and there was a certain camping feel in the air due to being stranded in a treacherous hotel, far away from an abundance of wall outlets to charge our survival laptops.  I [...]

Why Your CD Is Not The Product

At $1 for every CD that is sold, Madonna is the highest paid recording artist.  She has sold somewhere between 120 and 200 million albums worldwide.  Multiply that by one dollar and you can see that is no small chunk of change, but what about the other $14?  Where did it go?  Assuming a CD [...]

How to Get Anybody to Try On Your Socks (Part II)

Starting now I want to coach and encourage you and me into mobilization.

A Quick Response to Byron’s Query; Some Thoughts on Competition Between Bands

You’re not in competition with other bands, you are all fighting the same fight, and it’s better to have friends in this fight than enemies.

How to Get Anybody to Try On Your Socks (Part I)

Music, let’s face it, is a product.