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Tag: Local Music

S.M.A.R.T – Email Gathering 102

Many of you have heard that all goals should be SMART: Specific, Measurable, Attainable, Realistic, and Timely.  The picture above uses “relevant”.  I like “realistic” better.  For the longest time I saw that as another flipsy way of saying not very much at all, but recently the power in that simple statement was explained to [...]

My Thoughts on iLike Part II: The Illusion of the Break

What I like about iLike

So… What is the Product?

It takes 5-7 listens for a person to like a new song.

Hey Aunt Jamima!

On monday one of my MuseZu cohorts and I attended the San Francisco Music Tech Summit.  It was an all day affair, 8:00-8:00, and there was a certain camping feel in the air due to being stranded in a treacherous hotel, far away from an abundance of wall outlets to charge our survival laptops.  I [...]

Why Your CD Is Not The Product

At $1 for every CD that is sold, Madonna is the highest paid recording artist.  She has sold somewhere between 120 and 200 million albums worldwide.  Multiply that by one dollar and you can see that is no small chunk of change, but what about the other $14?  Where did it go?  Assuming a CD [...]

How to Get Anybody to Try On Your Socks (Part II)

Starting now I want to coach and encourage you and me into mobilization.

A Quick Response to Byron’s Query; Some Thoughts on Competition Between Bands

You’re not in competition with other bands, you are all fighting the same fight, and it’s better to have friends in this fight than enemies.

How To Eat An Elephant

Six years ago I was 21, and my friend and business partner, Alan, posed a question to me:  “Ryan, how do you eat an elephant?”  The answer was simply, “one bite at a time.”  I had no idea what he was talking about, why we were talking about ingesting large wrinkly African creatures, or what [...]